1. Overview
Guido Forge ("Guido Forge," "we," "us," or "our") develops and operates casual games and related online services (the "Services"). We use information to operate our Services, improve game quality, provide support, keep our Services secure, and show or measure advertising that helps keep our games available.
This Policy applies to our Services where it is posted or linked. If a specific game or feature provides a more specific privacy notice, that notice controls for the relevant feature.
2. Information We Collect
Information you provide
We may collect information you choose to provide, such as your name, email address, support messages, survey responses, contest entries, or business contact details.
Information collected automatically
When you use our Services, we and our service providers may collect device and usage information, including device model, operating system, language, country or approximate location derived from IP address, app version, session activity, gameplay events, progress, crash reports, diagnostics, IP address, and log data.
Advertising and device identifiers
Where available and permitted, advertising partners may collect or receive mobile advertising identifiers, app instance identifiers, IP address, ad impressions, ad clicks, coarse location, device information, and other pseudonymous data used to deliver, cap, measure, personalize, and protect ads from fraud.
Information from third parties
We may receive information from advertising, analytics, attribution, fraud prevention, hosting, customer support, and platform service providers, such as campaign performance, install attribution, aggregated reports, and support context.
3. How We Use Information
We use information for the following purposes:
- Operate, maintain, and improve the Services.
- Save progress, tune difficulty, balance content, and fix bugs.
- Respond to support requests and business inquiries.
- Show, personalize, measure, and limit the frequency of ads.
- Detect fraud, cheating, security incidents, and invalid ad activity.
- Analyze performance, retention, and feature usage in aggregate.
- Comply with legal obligations and enforce our terms and policies.
Where laws require a legal basis, we rely on consent, performance of a contract, legitimate interests, compliance with law, or another lawful basis depending on the context and location.
4. Ads and Analytics
Our games may be supported by ads. We work with third-party advertising and analytics partners that may collect or receive information from our Services through SDKs, APIs, cookies, local storage, or similar technologies.
These partners may use information to deliver contextual ads, personalized ads where allowed, measure ad performance, prevent fraud, perform attribution, and improve their services. Depending on your region and settings, you may see a consent message that identifies advertising partners and lets you choose whether certain data may be used for personalized advertising.
For users in the European Economic Area, the United Kingdom, or Switzerland, we seek legally required consent before using local storage or collecting, sharing, or using personal data for personalized ads. You may withdraw consent through the in-game privacy settings or by contacting us.
You can also use device-level controls to reset or limit your mobile advertising identifier, and you can adjust ad personalization choices where your device or advertising partners provide those controls.
5. Cookies and Website Data
Our website may use essential cookies or local storage needed for basic site functionality. If we add analytics, advertising, or non-essential cookies to the website, we will provide notice and choices where required.
7. International Transfers
We operate globally, and information may be processed in countries other than where you live. Where required, we use appropriate safeguards for international transfers, such as contractual protections and other measures recognized by applicable law.
8. Retention
We keep information only as long as reasonably necessary for the purposes described in this Policy, including to provide the Services, resolve disputes, comply with legal obligations, prevent fraud, and maintain security. Retention periods vary depending on the type of information and the reason it is used.
9. Your Privacy Choices
Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a portable copy of your personal information. You may also have the right to withdraw consent, opt out of sale or sharing, opt out of targeted advertising, or appeal a privacy request decision.
To make a request, email privacy@guidoforge.com. We may need information to verify your request, and we will use verification information only for that purpose.
To opt out of sale, sharing, or targeted advertising, email us with the subject line "Privacy Choices" and include the game name, device platform, and advertising identifier if you can provide it. You can also use device advertising settings to limit ad tracking or reset your advertising identifier.
10. Children's Privacy
Our general-audience Services are not intended for children under 13 or the minimum age required in your region. We do not knowingly collect personal information from children under that age without required parental consent.
If a parent or guardian believes a child has provided personal information to us, please contact privacy@guidoforge.com. We will take reasonable steps to delete the information or obtain required consent. If a particular game is designed for children or mixed audiences, we will provide appropriate notices and use child-directed privacy and advertising settings where required.
11. California Notice
If you are a California resident, this section provides additional information under the California Consumer Privacy Act, as amended.
Sources include you, your device, your interactions with our Services, and our service providers or advertising partners. We may disclose these categories to the parties listed in Section 6.
We do not sell personal information for money. We may share identifiers, internet activity data, approximate location, and inferences with advertising partners for cross-context behavioral advertising or targeted advertising where allowed by law. You may opt out by using the privacy choices described above. We do not knowingly sell or share personal information of consumers under 16.
California residents may request to know, access, delete, correct, limit certain sensitive information uses, opt out of sale or sharing, and be free from discrimination for exercising privacy rights. Submit requests at privacy@guidoforge.com.
12. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. No online service is completely secure, so we cannot guarantee absolute security.
13. Changes to This Policy
We may update this Policy from time to time. If we make material changes, we will update the effective date above and provide additional notice where required.
14. Contact Us
For privacy questions or requests, contact Guido Forge at privacy@guidoforge.com. For business inquiries, contact hello@guidoforge.com.